Embed clothing articles on the blockchain, cross-breed designs to produce new generations of designs.
My Concept: Dec, 2015
I created the concept MONA- fashion line designed by AI, embedded in the Blockchain, sold on the Darkweb in Bitcoin. When an item is purchased, it’s design is passed down to the next generation and cross-bred with other purchased designs.
Nike: Oct, 2019
Four years later, Nike patented a similar concept: embedding sneakers on the blockchain and cross-breeding their designs to produce new ones. The patent even used the same genetic terminology as my concept: “phenotype”
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MONA : The Artificially Intelligent Fashion Designer | Concept
Rather than elitist designers dictating what's in style every season, MONA turns to scientific and technological concepts for visual inspiration The same fashion collections are sold to the same stores, and everybody ends up wearing the same clothes. Generative algorithms could be the antidote to mass uniformity by ensuring no two garments are ever alike.